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Start With A Good Plan....

Keyword Research is YOUR NUMBER 1 PRIORITY

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SEO Keyword Planning, Reinvented.

Your SEO strategy can be summed up in the following seven steps. Each of these steps has a particular goal/function and also a strategic place on the timeline of your campaign. We dont want to overcomplicate things here, and that is exactly why we have provided you this 7 step SEO campaign which you can do yourself, for free, given the tools we provide.

  1. Keyword research: identify relevant keywords for your website.
  2. Backlink audit: Find links pointing to your website, analyse whether they are good or toxic and gain higher website authority.
  3. Competitor analysis: Knowing your keywords is one thing, looking at your competitors keywords and backlinks is another and can open an entirely new strategy and opportunities for you.
  4. Content strategy: Based on steps 1 thru 3, we now can plan our content strategy. Google My Business, Social Media, Blog posts and pages content with relevant keywords and backlinking potential.
  5. Onsite audit: Ensure your website complies with all Google's standards. Accomplished by connecting Webmaster Tools and Google analytics as well as running several tools over your site (FREE) to analyse its performance on both desktop and mobile devices.
  6. Improve user experience: Make your website user friendly, including time on site, bounce rate, web crawler friendly.
  7. Link building: As well as gaining backlinks, Google analyses your internal links (silo-ing).

Part 1: Keyword Research

A seed keyword is a short-tail keyword, usually with one or two words. Like other short-tail keywords, seed keywords tend to have high monthly search volumes and high competition. While short-tail keywords may or may not have modifiers, seed keywords never have modifiers.

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Keyword Research

Keywords are ideas and topics that define what your content is about. For SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc.

Short-Tail Keywords

Short tail keywords are search terms that are made up of no more than three words. They refer to very broad topics rather than specific ones. For example, “running shoes” is an example of a short tail keyword while “best running shoes for winter” is an example of a long tail keyword.

Long-Tail Keywords

The long tail keywords consist of 3 words or more. From there comes a number of advantages to use this type of keywords rather than keywords called 'short tail'. Indeed, these keywords are easier to position on search engines because at first, the competition is much weaker!

Long & Short Tail Keyword Generator

Alright, so we're needing ideas about long and short term keywords. Why not try a keyword generator that plugs straight into your web browser, is FREE and can help you. Here is just one which we like Keyword Generator

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MOZ

Keyword Difficulty Checker

Create a free account with MOZ and utilise their Keyword Difficulty Checker!

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Gold Coast SEO & AEO Consultant | The SEO Business
The SEO Business
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Gold Coast SEO & AEO consultant

Not just SEO. Search visibility built for rankings, AI Overviews, and answer engines.

Local businesses do not just need more traffic anymore. They need to show up when Google summarises answers, when AI tools mention providers by name, and when prospects compare options before they ever click. I help service businesses build that visibility with practical SEO plus AEO work that turns search into enquiries.

Fix the hidden leak. Rank better and become easier for Google and AI systems to understand.
Stop vague agency retainers. Get a specialist roadmap, direct consultant access, and clear deliverables.
Build entity strength. Strengthen topical authority, schema, trust signals, and brand associations.
Move faster locally. Focus on Gold Coast and service-area opportunities bigger agencies often overlook.
Book a 30-minute strategy session See if we are a fit
Most likely pain points

What local businesses are actually frustrated about

These are the issues that usually push service businesses to leave an SEO provider, delay hiring one, or look for a consultant who can explain search in plain English and show a path to ROI.

They have traffic, but not enough leads.

The site attracts visitors, but enquiry forms stay quiet because the content does not match commercial intent, trust is weak, or the pages are built for keywords rather than decisions.

  • They rank for low-value terms.
  • Pages do not answer buying questions clearly.
  • Calls to action are buried or generic.

They cannot tell what the agency is doing.

Reports mention impressions and rankings, but business owners still do not know what was changed, what worked, or what happens next.

  • No clear monthly priorities.
  • No link between work and revenue goals.
  • No consultant access when urgent decisions come up.

They are missing the AI search shift.

They hear about Google AI Overviews and ChatGPT, but their current provider still sells SEO as if rankings are the only visibility layer that matters.

  • No schema or entity strategy.
  • No answer-led content planning.
  • No plan for branded mentions or source trust.
The newer category story

Why I do not sell “just SEO”

Traditional SEO is still essential. You still need technical health, strong local landing pages, better internal linking, authority content, conversion-focused pages, and the foundations that help Google rank you.

But buyers now often discover businesses through AI summaries, zero-click answer surfaces, branded comparisons, review ecosystems, and entity signals that help search engines understand who you are, what you are known for, and where you are relevant. That is where AEO adds a competitive edge.

Example: local electrician

SEO improves the service pages, suburb targeting, internal links, review signals, and map-pack visibility. AEO then adds FAQ engineering, schema, service-entity associations, clearer expertise signals, and content designed to answer prompts such as “best emergency electrician in the Gold Coast” or “who fixes switchboard faults near me” in language AI systems can reuse and trust.

SEO work I handle

  • Technical audits, crawl fixes, speed and indexing improvements.
  • Local service pages, suburb pages, internal linking, and on-page optimisation.
  • Commercial keyword mapping and conversion-first content structure.

AEO work I add

  • FAQ and answer-surface content design for AI Overviews and answer engines.
  • Entity strengthening using schema, source consistency, topical clusters, and expertise signals.
  • Brand mention opportunities that increase trust and machine-readable relevance.

What that means for you

  • More chances to appear before the click.
  • Stronger brand recall when buyers compare providers.
  • A strategy that fits how search behaves now, not three years ago.
Transparent starting prices

Simple package pricing that makes saying yes easier

Each package now carries one simple entry price to reduce friction and create an easy first step for local businesses. The original package values remain visible for contrast, while the current offer keeps the buying decision straightforward.

Local SEO

For established local businesses that mainly need stronger rankings, maps visibility, and lead-focused page improvements.

Starting from
$1,250$590 / month
  • Technical and on-page improvements.
  • Service page refinement and local intent targeting.
  • Google Business Profile and local authority signals.
  • Monthly action plan and reporting call.

SEO + AEO

Best for businesses that want rankings plus visibility in Google AI Overviews, answer engines, and branded comparison journeys.

Most strategic
$1,950$590 / month
  • Everything in Local SEO.
  • FAQ engineering and answer-led content planning.
  • Schema, entity, trust, and source optimisation.
  • Priority pages for AI-search-era visibility.

Authority Content Sprint

For businesses that need high-quality content assets fast without committing to a full retainer immediately.

Project range
$1,800–$3,500$590 / sprint
  • 2 to 4 high-intent service or authority pages.
  • Topical gap analysis and outline strategy.
  • Entity-rich copy structure and FAQ opportunities.
  • Designed to support SEO or SEO + AEO retainers.
Qualification filter

Who this is for and not for

Good-fit framing saves time for both sides. It also makes the offer feel more credible because you are not trying to sell every business the same package.

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This is for you if

  • You are a local service business and want better-quality leads, not vanity metrics.
  • You already have a website and want expert guidance rather than a large agency account chain.
  • You care about future-proofing visibility for AI Overviews and answer engines.
  • You are prepared to invest in doing the fundamentals properly over 3 to 6 months.
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This is not for you if

  • You want guaranteed number-one rankings or overnight results.
  • You need the cheapest monthly retainer on the market.
  • You do not have the operational capacity to handle more qualified enquiries.
  • You are only looking for a one-off tactic instead of a visibility system.
Consultant-led difference

How I make the specialist angle tangible

Do not just claim you are different. Show local businesses exactly how your process produces more useful visibility than a generic SEO retainer.

Example 1: from rankings to decisions

I do not start with a giant keyword spreadsheet. I start with the questions buyers ask before they call, compare, or request a quote, then I map pages and answers to those moments.

Example 2: from content to entity strength

A service page is not just copy. It is a trust asset that should reinforce service scope, local relevance, proof, schema, FAQs, and topic associations that search systems can interpret.

Example 3: from reports to business clarity

You get clear priorities, why they matter, what changed, and what opportunity is next. That matters to owners who are tired of vague monthly updates.

Limited-time strategy session offer

30-minute strategy session — $197 Free for a limited time only

This is for business owners who want expert direction before committing to a monthly engagement. For a limited time only, you can get the same strategy session free and walk away with immediate clarity on your SEO and AEO priorities.

What you get
  • A live review of your current SEO and AI-search visibility gaps.
  • Three highest-priority fixes or growth opportunities.
  • A recommendation on whether Local SEO, SEO + AEO, or a content sprint fits best.

Why offer it free right now?

Because the fastest way to show the difference between generic SEO and specialist SEO + AEO advice is to let serious business owners experience the strategy first-hand. The original value stays visible, but the current offer removes friction and makes it easier to take the first step.

Limited-time offer: Usually $197, now free for a limited time only. This gives local businesses a low-risk way to get expert direction before choosing a package.

Request a strategy session
Objection handling

Questions local businesses usually ask

These FAQs help reduce friction for buyers comparing agencies, freelancers, and consultants who all sound similar on first glance.

What is the difference between SEO and AEO?

SEO helps your site rank and earn clicks. AEO helps your business become easier for Google and AI systems to understand, cite, and surface in answer-led experiences before the click happens.

Do I need AEO if I already have SEO?

If your market is competitive and buyers research options online, yes. AEO strengthens the visibility layer that sits around rankings, including AI summaries, comparison prompts, branded mention opportunities, and entity understanding.

How long until I see movement?

Most local businesses can see early technical, content, and conversion improvements within the first 30 to 60 days, while stronger organic and authority gains usually build over 3 to 6 months depending on competition and site condition.

Ready to compete differently?

Build a search presence that works in rankings and in AI answers.

If your current provider still talks only about keywords and rankings, you are probably behind where search is already heading. The better play is to fix the fundamentals and layer AEO on top before competitors do.

Best entry point for most service businesses

Start with the SEO + AEO package at $1,950 per month if you want the strongest competitive story and the clearest market differentiation.

Book your strategy session Compare packages

The SEO Business — consultant-led SEO and AEO for local businesses that want clearer visibility, better enquiries, and a more modern search strategy.

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